Arizona Museum of Space is a branding, web and app design concept for a new museum in Phoenix, Arizona.
The logo uses negative space of a large planet and a eclipse to create a space environment. Using a simple black and white color pallet gives a open feeling, like being in space. All other collateral uses the same simplicity of the logo to carry that same feeling.
Work shown includes logo, bookmarks, business cards, a tote bag, and two posters done for the opening day of a bookstore called, Bookmarks.
All work takes influence from a modern minimal approach on design. Using a blue green color pallet and simple shapes to create certain coolness for this store was important for the overall idea and feeling. Creating a environment within the branding of Bookmarks was an important goal.
Music & The Brain
Music & The Brain is a infographic to help understand how music affects our brain. The design creates a simple way to learn using a easy layout for the viewer and icons to make the subject visually intresting.
Arizona Film Fest
The work shown is a branding and advertising concept for a film festival. The Arizona Film Fest is a three day event that will host seminars of various directors and producers.
The logo and branding use a modern take on design while keeping classic images and color to hold true to what film really is. The posters promoting the festival take from the style of the applications to show consistency within the branding.
Client projects for the band, Amadoos Crew, and one printed poster for a AIGA lecture series at Northern Arizona University.
Amadoos Crew is a pop band that creates a unique fun sound. With both posters the design shows playful and illustrative qualities inspiried by the catchy pop sounds of the band.
The American Institute of Graphic Arts (AIGA) was having a lecture series at Northern Arizona University, so I created a poster for one of the speakers that was coming to speak to students. The poster uses uniformed squares to represent the pattern of design and one square out of the rhythm to show the design changing taken from the title of the lecture.
The logo and packaging shown is a tea company called Simplicitea.
Simlicitea uses a simple approach of design to make it easy and straightforward for tea drinkers. A main goal in this packaging was to make a simple design effective.The logo uses simple text and color to create a sleek, modern take on tea.
Having the boxes be simple square boxes also was an approach at making this brand as stripped down as possible.
Young Life Cottonwood
Branding, t-shirt design for Cottonwood Young Life.
The client needed help visually showing their “8 steps to success”. The icons shown represent each of the 8 steps. The icons keep a simple and effective way to show each of the words while using consistency within the stroke size and of course Northern Arizona's true blue.
The application shows a booklet with the icons and the word they go with. The catalog is laid out to look like a map with bumps turns and all of the challeges of college.
Happy Ice is a packaging design for an ice cream company. The concept focuses on marketing toward everyone and anyone who loves ice cream.
The logo shown in different colors represent the three flavors of Happy Ice. Bubble gum, mint, and chocolate. Using pastel, flat colors the idea was to create a playful design that would pop. The packaging itself is grounded by a squiggle pattern creating a high spirited feeling and communicating the freedom of having fun.
Cesar Ruiz "For Music Lovers"
Album packaging and layout design for Cesar Ruiz's second full length album "For Music Lovers".